zippy3

See, the multiple contacts don't just Zippy Loan  increase response proportionately they increase it exponentially. Is this always true? No. Sometimes you have a crappy or old list, the offer is weak, the company lacks credibility, whatever and no amount of mailing will overcome it. But, presuming the list has been chosen with reasonable care and intelligence, the offer is good, the mail piece is good then this kind of effect should be achieved.

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